High-res phone screens are a mistake—why 1080p is the standard that should stick around

Smartphone displays have hovered around the 1080p (Full HD) mark for years. There was a stretch in the mid-2010s (when the Samsung Galaxy S6 came out) when 1440p (QHD) became commonplace. Many brands have quietly shifted back to 1080p, reserving 1440p for Ultra and Pro models to make them feel more premium. While that might trigger a bit of FOMO, it isn’t nearly as big a feature as brands want you to think.