Stop blaming your internet: Here’s why Netflix caps Chrome at 1080p without telling you

One of the big reasons people choose Netflix Premium is the promise of 4K streaming, which gets millions of subscribers to pay a bit more each month for the best picture quality out there. When you, a paying customer, sit down at your desktop computer and see that “Ultra HD 4K” badge on a movie, you’d reasonably expect to get the sharpest, most vibrant visuals possible.