Subaru’s sales crisis comes down to one uncomfortable truth: It needs more than one hit

Subaru’s rough 2026 isn’t slowing down. After posting sales declines through the first quarter, April’s numbers show the Japanese automaker is still struggling to regain momentum. Nearly every major model in the lineup is down year-over-year, and the brand has now sold almost 30,000 fewer vehicles in 2026 than it had at this point last year.