Companies join hands to collectively dunk on PlayStation’s all-digital future — Domino’s pizza, KFC, and GameSir all threaten an end to physical production

Yesterday, Sony announced it will cease production of physical discs for PlayStation games starting in 2028, sending a shockwave across the industry. If the news weren’t already upsetting enough, companies on social media are now taking advantage of the opportunity with a barrage of corporate satire. Multiple high-profile brands have chimed in with sarcastic announcements of their own that mirror Sony’s decision in an absurd fashion.

The Domino’s Pizza UK account on X is probably the most prominent inclusion on this list — they went viral earlier for mocking God of War: Laufey by remarking that “God of War without Kratos is like Pepperoni Blast is without pepperoni.” For this occasion, the account posted an official (satirical) statement saying the company is stopping production of all physical pizzas in the UK by April 1, 2027.

The company joked that customers would still be able to buy them in a “digital format” where their imagination would have to do the heavy lifting. Apparently, you’ll have to download the pizzas to “enjoy them in an entirely virtual sense,” and there are pizza codes available for further convenience.

Then there’s the Spanish KFC account which made a similar joke-announcement but with a heightened sense of urgency. They’re not even waiting for next year; KFC España will stop offering chicken in “physical format” starting right now. The account explained that customers need to now buy the chicken in “fake PNG format,” accompanied by a screenshot of their app showing the newly listed digital chicken.

KFC is actually referencing the NFT craze from a few years ago, where people would often joke about how they could just download the image others are paying a fortune for. The company even replied to a comment that said it’ll just get the digital format chicken from Pinterest by warning them not to pirate the items.

Somehow, the bit kept going with another tweet laying out the ground rules for KFC España’s new PNG chicken. Right away, they announce that a DLC is already in the works for sauces, where each sauce will be sold separately. They urge customers to pre-order “Los Glaseados” because the codes are running out — throwing another jab at GTA VI, this time, and its digital-only release.

Lastly, we have GameSir, a popular name in the PC controller space, who also announced a shift to a digital-only model. If you buy a GameSir controller now, you won’t receive anything physical in the box. Instead, you’ll get an activation code to download the controller via the GameSir app and use quantum entanglement to control your games. The statement ends by reminding us that “true pro-gamers don’t need a controller in their hands; they need a controller in their souls.”

Clearly, these posts highlight the sheer absurdity of the situation. Digital games account for a vast majority of all game sales, so Sony is not opening a Pandora’s box by itself here. But the core of the issue resides with choice — the consumer should have the right to choose whether they want a physical or digital copy. By mandating it for them, Sony (and those that will follow) is institutionalizing a race to the bottom where ownership will mean nothing. Furthermore, by eliminating the used hardware market, Sony ensures that gamers on a budget won’t be able to buy titles at cut prices on the pre-owned market, relying instead solely on the goodwill of developers and Sony to set prices on the PlayStation Store.