Flock cameras mistakenly track car reviewer over ‘stolen’ tags — police ambush tester in store parking lot and detain him for an hour

A data entry error in Flock’s system has resulted in a car reviewer getting boxed in by police cars in a parking lot on suspicion that he was driving a vehicle with stolen tags. The Drive reviewer and Director of Content and Product, Joel Feder, was driving a $155,000 loaner Range Rover when police surrounded his vehicle.

When he asked why he was stopped (and by four police cars, nonetheless), the officers said the car’s plate had been reported stolen and that they’d been tracking him for days using the Flock app. After about an hour of trying to figure out why he was stopped, it turned out that a different plate with similar characters had been misplaced and had to be reported stolen in California, which triggered a nationwide alert on Flock.

The core of the issue is that the New Jersey plates on the Range Rover read 34 10 DTM, with the number 10 written in smaller font. This is a non-standard design used by New Jersey for manufacturers, with VEHICLE MFR written on the bottom of the tags. The missing plate was 34 03 DTM, but unfortunately, the LAPD police report only listed 34 DTM.

Another issue with the Flock system compounded this reporting error. Since the New Jersey manufacturer tags weren’t standard, it only read the larger numbers and letters and disregarded the smaller “10” on Feder’s plate. Because of this, it flagged all vehicles with the 34 ## DTM plate as stolen and alerted partner police forces whenever it detected a similar plate on the road. Feder even said that four other vehicles with a similar plate were being tracked throughout Minnesota, and it just so happens that he was the first to be intercepted.

The police said they had been tracking the vehicle for days using Flock’s AI cameras, but kept losing it because Feder parked it in his covered garage. So, when he stopped at a retail store, the authorities jumped on the chance and boxed him in to ensure that he did not escape. Thankfully, the issue was resolved on the spot with the officers, although it took an hour to verify with Jaguar Land Rover that the car or the plates Feder had were not stolen. Still, the journalist was advised to go straight home, as other police agencies using Flock might not be aware of the situation, which could lead to him getting stopped again on suspicion of driving a stolen luxury car.

These two errors compounded together to create a rather harrowing experience with the police. Thankfully, the incident did not turn into something serious, especially as the Plymouth Police told Feder that the cops would have stopped him with guns drawn if he were in Minneapolis.

This event adds to the numerous controversies that Flock AI has been facing, with one of the biggest issues the company faced recently being when several police officers were arrested for misusing the service to stalk romantic partners. This has led citizens to push back against the service, especially as news like this makes them lose trust in the authorities. It has even gotten to the point where a Texas town council member broke into a tantrum, proposing a total ban on cellular and GPS devices, after community pressure led to the cancellation of the service.