MSI and Colorful raise Nvidia RTX 50-series prices in China by up to 59% across the entire lineup — change in distributer pricing suggests GPU price hikes are on the way

The ongoing component crisis has forced manufacturers to raise product prices around the world, which includes the best GPUs. MSI and PNY have just announced new prices for all RTX 50-series graphics cards for China, representing up to a 59% hike compared to MSRP. While Nvidia GPUs have been the most affected, offerings from Intel and AMD are also experiencing a similar predicament, according to Wccftech.

MSI’s price list actually shows the old prices (from a week ago) as well as the new ones, giving us an official percentage difference of 10-20%. Keep in mind the old prices still weren’t at MSRP. The RTX 5080 Shadow 3X OC/Ventus sees the biggest change, going from 10,000 Yuan ($1,477) to 12,000 Yuan ($1,773), constituting a 20% hike. Other RTX 5080 variants received a pretty similar 18% hike, while the RTX 5070 Ti Shadow 3X OC now costs 19.5% more.

The highest-end Blackwell GPU available in China, the RTX 5090 D V2 is a cut-down version of the RTX 5090, featuring 24GB of VRAM instead of 32GB. MSI raised its price by 13%, which is less than every RTX 5060 and RTX 5050 variant — those were around 14-15%. The RTX 5060 Ti (8GB and 16GB) and RTX 5070 both received price hikes under 10% compared to their old prices.

If you put these numbers up against these GPUs’ MSRPs then the picture becomes a lot grimmer. The RTX 5070 Ti Gaming Trio OC is now priced 76% above MSRP, while its cheaper Shadow 3X OC variant is still 67% more expensive than the suggested retail price. The prices for the RTX 5090 D V2 are 57.5% higher, the RTX 5080 and 5060 Ti up to 56% higher, the RTX 5060 up to 45% higher, and the RTX 5070 up to 42% higher.

Moving onto Colorful’s list, the company doesn’t provide old prices to compare against, so we can only reference them against the MSRPs. The top-end offering, the RTX 5080 Vulcan W OC is now priced 59% above MSRP, while the 5070 Ti Vulcan W OC is 58.5% higher. The RTX 5070 and 5060 Ti 16GB models were largely under the 50% threshold, while price hikes for the RTX 5060 Ti 8GB and RTX 5060 variants were under 30% compared to MSRP.

Both of these lists came directly from the distributors but marketplaces online show that AMD and Intel GPUs are also more expensive now, as well. AMD’s cards are selling for 14% to 29% higher prices, and Blue Team’s cards are seeing $200 to almost $300 bumps, according to Wccftech. The RX 9060 XT 16GB is the worst offender among the two lineups, being hiked up by 28.8% compared to its MSRP.

All of this is happening because VRAM prices have skyrocketed over the past year, with reports highlighting a $20 price increase per module. That means an 8GB card, with taxes included, should cost almost $100 more now, a 12GB card about $130 more, and a 16GB card roughly $180 more, and that’s just accounting for VRAM price changes. With prices going up, there’s an additional element of supply and demand that is pushing prices higher.

There are no signs of the component crisis slowing down; in fact, we only see more fearmongering from major companies, persuading them to buy whatever they want now instead of waiting for some miracle market crash. With the way things are looking right now, prices don’t seem to be coming down anytime soon, that much is clear.