Tom’s Hardware’s 30th Anniversary — From Intel feuds and DIP switches to 30 years of unbiased testing
It has now been 30 years since our founder and namesake, Dr. Thomas Pabst, wrote the first articles that came to define Tom’s Hardware, focusing on providing unbiased, fact-based reporting backed by comprehensive testing, a mission that we strive to continue today. To celebrate our 30th Anniversary, Tom’s Hardware is kicking off a series of articles that look back at the evolution of PC hardware and peripherals over the course of the last 30 years, with the first being a look at the evolution of the CPU. But before we dive into the history of CPUs and GPUs, let’s take a quick look back at the early history of Tom’s Hardware.
A then-practicing doctor and surgeon, Pabst began testing hardware in the early days of the desktop PC revolution, first publishing under the name of Tom’s Roadrunner Page in 1996, then rocketing the brand to fame after it evolved to become Tom’s Hardware Guide later that same year. In the early days, Pabst focused on testing motherboards and CPUs, but he also began testing graphics cards with the Nvidia Riva 128 being the first, followed by others like the 3Dfx Voodoo, among many, and he even penned a custom benchmark that was billed as the world’s first real-world 3D benchmark. Those foundational categories still live on today in our coverage.
Pabst’s biggest breakthrough came when he published an unsanctioned pre-release review of an Intel Pentium II CPU that he acquired from friends in the publishing business, who also published reviews. Naturally, Intel wasn’t fond of the resulting negative coverage, and the firm threatened to pull ads from two of the publications involved if the reviews weren’t removed. The ensuing spat garnered widespread coverage, with the conflict making it into the pages of the New York Times and other mainstream news outlets. Intel admitted to using its advertising contracts to threaten the sites and apologized, and the issue thrust the Germany-based Tom’s Hardware into the spotlight on the international stage right as CeBIT 1997 began, where Pabst met many of the industry contacts that helped move the site forward.
A few years later, Pabst discovered persistent bugs with the Intel Pentium III, some of which he exposed in Linux, which wasn’t commonly used for benchmarking at the time. Pabst refused to surrender his sample to Intel, saying it was his only proof of the issue. Due to the bugs Pabst discovered, Intel eventually pulled the processors from the market until a new chip stepping could be developed. Intel then excluded Pabst from coverage of the Pentium 4, which he viewed as another retaliation, sparking another very public conflict that cemented the brand’s reputation for uncompromising independent journalism.
Tom’s Hardware Guide evolved over the intervening 30 years, spreading into new categories like networking and news coverage, eventually becoming known as Tom’s Hardware — though it is still easy to spot our veteran readers because they still refer to the site as ‘THG.’ Pabst sold the site in 2007 to Best of Media Group and served as Chairman until 2008. Our sister site, Tom’s Guide, was born in 2007, and Tom’s Hardware has also branched out with multiple non-English licensees of the brand over the years, with Tom’s Hardware France and Tom’s Hardware Italy still operating to this day. Tom’s Hardware was acquired by our current publisher, Future plc, in 2018.
PC building certainly looks a lot different today than it did when Pabst first began testing PC hardware. Back in those early days of the PC, things such as user-friendly BIOS tuning didn’t exist; enthusiasts simply adjusted jumpers and DIP switches to fine-tune their systems, paving the way for the overclockers of today with skill and a determination to wring more performance out of their systems. That spirit lives on in our coverage and in our vibrant community of enthusiasts.
You’ll see constant references to our past in our valued forums, where thousands of enthusiasts, from newcomers to veterans of 20 years or more (many who still remember setting DIP switches by hand), help the community solve vexing issues with their tech while also providing valuable insight and commentary on the latest happenings in the tech sphere.
Today, our ethos remains the same — we strive to deliver unbiased coverage of the latest technology, backed by comprehensive benchmarking to underline our conclusions, thus delivering the best possible buying advice to our readers. We now cover the full breadth of PC components and peripherals while continuing to branch out into new areas that resonate with our audience, such as 3D printing and associated products, but we’ll always remain grounded in our core areas of PCs and PC components.
Despite newfound challenges facing the publishing business, such as the rise of AI that lifts our expertise without compensation — and often without attribution — and an ever-more punishing Google landscape, we work tirelessly to stay on our current growth trajectory while developing additional new means to serve our readers, such as our Tom’s Hardware Premium service. This subscription-based service provides our readers with longer-form news, analysis, testing, and features for those who want to dig even deeper into our core coverage areas. Our service also includes access to our Bench database, which provides up-to-date benchmarks of the latest PC hardware in an easy-to-compare format.
The silicon, software, and publishing landscape have all changed dramatically over the last three decades, but our goals haven’t shifted, and yes, we still carry on with many of our old traditions. We thank you, the readers, for providing us with the opportunity to share our passion for hardware with you for the last thirty years, and invite you to join us for the next 30.
