Netflix’s new strategy proves it wants to be more like YouTube
Jul 8, 2026 | Guides
For years, Netflix had a clear goal — get subscribers to come back for the next season or blockbuster. Now, it is no longer competing with other streamers. It’s coming for YouTube’s turf, too. On August 3, Netflix will add videos from popular digital publishers, letting you watch home tours, recipe clips, and celebrity profiles without ever leaving the platform. None of these videos are produced or funded by the streaming service itself. Instead, Netflix is licensing existing series that millions of people already watch elsewhere.